碩士 / 國立交通大學 / 高階主管管理碩士學程 / 99 / Acer announced that CEO Gianfranco Lanci left Acer on 2011 Mar, 31th. This news shocked the PC industry. About a year ago(2010, Apr), Acer claimed to be the no.1 supplier by 2012 as long as she was at the no2 supplier position, 4% market share behind HP. Almost at the same time, Apple launched her tablet PC-iPad. With her user-friendly interface, easy access to internet, iPad sold 18 million sets in 2010. iPad is no doubt a disruptive innovation to notebook. This study analyzes why the market leaders usually fail to see the paradigm shift fact. As an excellent example of blue ocean strategy, Wii successfully opened a new market for customers who did not play console games. This study used Wii to explore the challenges of blue ocean strategy. Lastly, this study proposes a strategy to be alerted for disruptive innovation.
| Identifer | oai:union.ndltd.org:TW/099NCTU5627057 |
| Date | January 2011 |
| Creators | Chen, Chi-Ming, 陳啟明 |
| Contributors | Chu, Po-Young, 朱博湧 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 34 |
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