碩士 / 國立澎湖科技大學 / 海洋創意產業研究所 / 99 / The purpose of this study is to explore the relationships between visitors’ attractiveness, satisfaction and revisiting willingness in Penghu marine tourism; the differences between demographic variables, visitors’ attractiveness, satisfaction and revisiting willingness. The subject were those who visited marine tourism in Penghu. The researcher collected totally 394 effective samples. Sample data with descriptive statistics, reliability analysis, exploratory factor analysis, t test, ANOVA analysis, confirmatory factor analysis and SEM (Structural Equation Modeling). Results found: visitors of marine tourism in Penghu generally satisfied. From the visitors’ attraction, satisfaction and revisiting willingness the relationships and other variables analysis, can be found marine tourism in Penghu that visitors’ attraction for visitors’ satisfaction has a positive impact; visitors’ attraction of marine tourism in Penghu for revisiting willingness has positive effect; visitors’ satisfaction of marine tourism in Penghu will have a positive impact on revisiting willingness. Gender, age, education level, marital status, monthly income and times to Penghu of visitors’ different demographic variables are significant differences on attraction; the five variables of age, marital status, times to Penghu, the main purpose and the days of tourism are significant differences on satisfaction; marital status variable in the revisitiong willingness is significant differences; the rest three variables of the occupation, place of residence and the way of next to Penghu tour in attraction, satisfaction and revisiting willingness are not reach significant difference.
| Identifer | oai:union.ndltd.org:TW/099NPHT7833010 |
| Date | January 2011 |
| Creators | Lu, Chia-Chi, 呂佳琦 |
| Contributors | Liang, Rong-Da, 梁榮達 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 85 |
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