碩士 / 國立屏東科技大學 / 農企業管理系所 / 99 / As the number of leisure farms grows, they are adopting diversified marketing model and attempt to attract tourists. There are many leisure farms allow the idol drama to take footages on the farm. Such information are even available from the official website of the agricultural authority. Idol dramas attract many viewers, and hopefully they could be attracted to visit the leisure farms. Whether this kind of activities meant a long-term recreational attraction, is worthy to be explored. This research screened popular idol dramas that were ended the broadcasting for at last more than 3 years and finds the Flying Cow Ranch and Ta Shee Blooming Oasis as the targeted leisure farms.
The research designed and conducted survey on fans group of the idol drama, then statistical analysis were done on the collected data. The results were as following: 1. Respondents reported that they were attracted by the beautiful scene on the leisure farm and place high values to the farm’s landscape. 2. Attractiveness of the idol drama has a positive impact even in the long term on leisure farms. 3. Different demographic variables affected the viewers’ watching habits and the recreational attractiveness of the leisure farms. 4. The watching habit of the idol drama could affect attractiveness of the leisure farm.
| Identifer | oai:union.ndltd.org:TW/099NPUS5688007 |
| Date | January 2011 |
| Creators | Hou, Xin-Yu, 侯欣瑜 |
| Contributors | Huang, Wen-Chi, 黃文琪 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 70 |
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