碩士 / 國立臺灣體育運動大學 / 休閒運動管理研究所 / 99 / This research utilized the Importance Performance Analysis (IPA) to analyze the degree of satisfaction and the importance of the non-profit sport organization “Chinese Taipei Canoe Association” amongst the canoe sport participants in two ways: using the different demographic data in comparison with behavior of the participants, and testing the satisfaction of the related operation done by the Chinese Taipei Canoe Association amongst the participants. This study focused on the registered participants, coaches, referees, directors and managers of different counties within the association. The researcher developed a new questionnaire, “the satisfaction and importance of the Chinese Taipei Canoe Association questionnaire” as the tool. The statistical analyses involved descriptive statistics, t-test, and one-way ANOVA. Results revealed the following:
1.There was no significance in the satisfaction of the work done by the Chinese Taipei Canoe Association within the different gender, level of education, identity, and experience. However, different age showed significance in “organization” and “international relations”. Overall, participants all value the importance of the Chinese Taipei Canoe Association. Canoe participants showed to have more interest in “international relations” and “promotional education” and showed less interest in the “organization” than the directors and managers.
2.Different gender, age, identity, participation experience and level of participation show different level of satisfaction toward the work of the Chinese Taipei Canoe Association. Also, different level participants showed significance in “international relations” and different gender showed significance in “training and competition”. Overall, participants were satisfied with the “referee” aspect but are less satisfied with “promotional education” and “international relations”.
3.Importance Performance Analysis showed that regardless of the demographic variables and behavioral aspects, the work of the Chinese Taipei Canoe Association required further improvements especially in “promotional education” and “international relations”.
Therefore, suggestions for future canoe related organizations include adjusting the importance of business related activities in the order of most important to least important. Also, future studies can have adjustments made to the questionnaire to incorporate different population samples to increase the validity of the results.
| Identifer | oai:union.ndltd.org:TW/099NTCP5571024 |
| Date | January 2011 |
| Creators | Chiu Hsiu-Wen, 邱秀玟 |
| Contributors | Chang Li-Chun, Wang Chien-Hsin, 張立羣, 王建興 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 149 |
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