碩士 / 國立臺灣海洋大學 / 航運管理學系 / 99 / The "mini three links" began operation from 2001, which was the cornerstone of cross-Strait transport links between Taiwan and China. The "mini three links" service gradually meets the need for cross-strait visiting relatives, sightseeing tourists and business people. Compared with 2001, the number of passenger trip through this channel increased 40 times with 4.66 million trips in 2008. The tremendous performance of "mini three links" indicates that there is huge demand for cross-strait visit and tourism. Furthermore, the signing of agreements between Taiwan and mainland China in November 2008 officially announced the beginning of "grand three links"; that would not only allow the operation of direct shipping and flights links between Taiwan and China, but also gave permission to more tourists of China to travel in Taiwan. In the end, this open policy will enable more interactions between two sides across the Taiwan Strait.
The main purpose of this study is to explore how the passenger shipping operators to start providing services for tourists traveling between Taiwan and China. Two major issues are investigated: (1) the current situation and future development of cross-strait passenger shipping, and (2) using binary logit model to explain consumer mode choice behavior. In this study, stated preference questionnaire was utilized for data collection; then, using the survey data to establish a consumer utility function to understand the travelers’ demand properties and quality requirements for passenger ferry service between Taiwan and Fujian province of China. It also analyzes the important key factors affecting the modal choice decision.
| Identifer | oai:union.ndltd.org:TW/099NTOU5301048 |
| Date | January 2011 |
| Creators | Bo-Xun Chen, 陳柏熏 |
| Contributors | Rong-Her Chiu, 邱榮和 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 74 |
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