碩士 / 臺中技術學院 / 商業設計系碩士班 / 99 / Follow with the progress of time, start-up social activity, and the awareness of human rights, the wave of homosexuality principle has been rising continually. It’s obvious feeling that more and more Chinese films which had been published talk about homosexual topics of late and they break the normal constitute state of male and female taken for granted in traditional Chinese society. The relationship between movie and popular culture is inseparable. Movie can be one of culture product to record history. The plots condense abundant content on Film posters, and the images and words perform diverse appearance of movies. However, this study realizes the appealing performance for homosexual film poster via displays and style evolution of images in Chinese homosexual film poster.
This study takes Chinese homosexual film poster as subjects and Chinese homosexual film poster which took Chinese people first as samples. It analysis integrant elements for poster design and arranges styles of Chinese homosexual film poster through samples. Then we can understand the presence of Chinese homosexual culture, compare the difference and similar war for design and performance on Chinese gay, lesbian film poster, and search context of poster style. This study samples start from Visual Communication Design angle and take advantage of textual analyze, poster image design analyze, assisting study of poster image sign by Semiotics to interpret the sign meanings ,explore the deign meanings from designer and observe the design style performance of homosexual film poster in Chinese areas.
The results of this research find out：(a) The visual style structure of Chinese homosexual film poster：The word expression operates the calligraphy, printing fonts and hand-written script. Color frame depends on design thoughts and taking movie plot factor as image performance. Modeling display by hand painting and movie stage photo two ways. The layout can be divided into triangle, inverted triangle, vertical, horizontal, and X-shape. Background composed by color block or form of stage photo scene. (b)The operation of visual performance on Chinese gay, lesbian film poster：In contrast with gay and lesbian film poster, the gay film poster use printing fonts to show rigid and clean sense in word part. Lesbian film poster utilizes calligraphy and hand-written script to indicate tender and brisk quality. In color part, gay film poster take cold color and brown color most and the lesbian film poster use warm color and cold color mainly. In modeling part, gay film poster drive naked body as shape performance and posture of kiss and hug for lesbian to perform image. (c)The messenger convey of Chinese homosexual film poster：It rests on story, designer’s free purpose and design way to manipulate the looking of film poster in layout and background constitution. The samples of Chinese homosexual film poster are interpreted by Saussure’s and Peirce’s theories to analysis and discover that these samples take the main role of movie as portrait icon chiefly. In the same time, image operates these index sign and meaning way as modeling, posture and use symbols to display forms by film poster picture.
| Identifer | oai:union.ndltd.org:TW/099NTTI5317002 |
| Date | January 2011 |
| Creators | Yi-Jung Chen, 陳怡君 |
| Contributors | 林承謙 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 122 |
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