碩士 / 國立臺灣科技大學 / 工業管理系 / 99 / Since the 1997, the development of ecommerce in China can only be accurately described as unimaginably fierce. In this period, a large number of world-class dot-coms were born in China, and ecommerce in China has become the focus of the international community. As the cross-strait policies are gradually liberalized and trade activities become intensified, the economic collaborations between Taiwan and Mainland China are even more increased. Facing this gigantic e-commerce opportunity, Taiwan enterprises are rushing to enter this market. However, this market, although seemingly to have unlimited business potential, is not without competition and challenges. As the market entry is paramount to the future for Taiwan enterprises preparing to develop their market in China, they really need to be well-prepared.
The purpose of this study is to analyze all necessary measures that Taiwan enterprises need to consider before their moves to the e-commerce market in China. Via literature reviews and analyses of the current status in Taiwan, this study will provide an in-depth assessment of the China market that covers the history of e-commerce development, basic infrastructure, market size and purchasing behaviors. Meanwhile, this study will crossly compare development progress in countries, such as the U.S., Japan and Korea, featuring developed e-commerce markets, and especially emphasize on beneficial policies and influences that the China Haixi Plan have on Taiwan enterprises.
The field questionnaire, designed to focus on the Fujian Province, or the main part of the economic zone on the west coast of Taiwan straits, is conducted as the research method of choice for this study. This research method, coupled with literature reviews, in-depth interviews with cross-strait experts and analyses of relevant information, is adopted to provide recommendations End of 2010, the number of Chinese Internet users reached 457 millions the world's highest. And the Internet penetration rate reached 34%, higher than the average world level. The percentage of online shopping male net citizens is larger than the female. The Internet users with education level with the background of professional training college base. The amount of annual consumption was about RMB 300-500 yuan. And investigated by this study, 65% of respondents were aware of Taiwan products are available online shopping, but only 26.8% purchased. Taiwan specialty food category, cosmetics and personal care products etc are higher degree of acceptance. Products have been certified by the Taiwan government will increase the willingness to buy. Online shopping users accept commodities prices higher than the in China, and 4-7 days delivery time. Users get used to use the payment is still based third party payment such as Alipay.
The results of this study will provide insights for Taiwan enterprises eyeing the e-commerce market in China and references for them to prepare for market entries. Moreover, it is the goal of this study to be utilized as guidelines for Taiwan enterprises to formulate long-term e-commerce strategies for their development in the e-commerce market in China.
| Identifer | oai:union.ndltd.org:TW/099NTUS5041073 |
| Date | January 2011 |
| Creators | Hung-Lin Huang, 黃泓琳 |
| Contributors | Ren-Jieh Kuo, 郭人介 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 149 |
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