碩士 / 國立臺灣科技大學 / 管理研究所 / 99 / In the 70s of last century, plants, factories are springing up in various places because of the rise of gifts industry, handicrafts, ceramic products, plastic products, living equipment, holiday gifts and other categories earned a lot of foreign exchange. However, with the increasing trend of globalization, Taiwan gifts industry faced pressures and challenges of industrial transformation. How to improve enterprise competitiveness, maintain lasting profitability, and even take advantage in the global market situation, the Blue Ocean Strategy provide a new way of thinking for the industry. "Blue Ocean Strategy " by W. Chan Kim and Renee Mauborgne of the European School of Management proposed in 2005 that no one in a competitive market, enterprises easier access to leadership, while emphasizing the pursuit of high-value low cost and differentiation.
This paper select Solerie Co.,LTD. as case for the study. It presents the way of Taiwan gifts enterprises to develop their own blue ocean of the process. The research uses the relevant principles, analytical tools and framework of "Blue Ocean", with the literature review, case studies and other qualitative research Methods to explain how the company became an industry leader under the practice "Blue Ocean Strategy ".
| Identifer | oai:union.ndltd.org:TW/099NTUS5121032 |
| Date | January 2011 |
| Creators | Chi-Cheng Sung, 孫繼正 |
| Contributors | Luarn Pin, 欒斌 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 63 |
Page generated in 0.0018 seconds