碩士 / 國立臺灣科技大學 / 管理研究所 / 99 / The purpose of this research is investigating the blue ocean strategy of case company. By the four actions framework： eliminate、reduce、raise、and create to improve industrial competitiveness. The study period covered the innovation strategy of the case company from 2008 through now. This case uses case study, which is a qualitative research method. According to four actions framework of blue ocean strategy, analyzing related information of the case company, and interviewing the key decision-makers of the case company, we hope to provide domestic game industry a brand-new thinking of entering global market strategy. As a result, we may create more value and efficiency on blue ocean market.
This case have conclusions below：
1.Eliminate：blind or crudeness investment decision, the business model formed with agent relationship or counterfeits the product .
2.Reduce：focus on human resources, reduce the rate of agent product, complete R&D process, reduce the default rate of product.
3.Raise：respect intellectual property rights, use separate management system to satisfy different customers, respect people with professional skill, expand product line aggressively.
4.Create：form a borderless entertainment industry, steady financial background, follow market changing pace, better the product quality, held competition to build customer relationship, use ordnance bench mark to market globally, build industrial social image.
| Identifer | oai:union.ndltd.org:TW/099NTUS5121072 |
| Date | January 2011 |
| Creators | Wen-Shen Yu, 余文生 |
| Contributors | Day-Yang Liu, 劉代洋 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 82 |
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