碩士 / 東海大學 / 國際貿易學系 / 99 / Since Lehman Brothers broke out the crisis of their operation, one after another financial enterprises announced bankruptcy in 2008. Not only affect America’s economy, but also affect many countries in the world with serious depression, even the government of Iceland declared bankruptcy. When the crisis aggravated, America’s largest car manufacturer-General Motors, also announced bankruptcy, and had no choices but accepted America government’s aid with bankruptcy reorganization. This event struck the global vehicle market; take Taiwan business YULON corporation as the example, its monthly stock price chart showed that YULON’s stock price dropped seriously since the third quarter in 2008. This study focus research on YULON corporation, and would try to realize what strategies did YULON take after global financial crisis to let YULON have an outstanding performance at the end of 2010.
This study took YULON corporation as the major research subject, through in-depth interviews, discussed whether the corporation’s business model and business strategy have significant changes or not after the enterprise had experienced financial crisis during these two years. This study use strategy map as the theoretical framework, sorted and analyzed the interviews data, to study how did YULON corporation take successful strategies to respond global financial crisis.
| Identifer | oai:union.ndltd.org:TW/099THU00323019 |
| Date | January 2011 |
| Creators | Hung Yuchun, 洪鈺淳 |
| Contributors | Li Minghuang, 李明煌 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 35 |
Page generated in 0.0072 seconds