A Case Study of Management Strategies of Taiwan TilapiaIndustry—in Yunlin –Chiayi Area as an Example / 台灣鯛產業產銷策略之研究-以雲、嘉沿海地區為例

碩士 / 環球科技大學 / 中小企業經營策略管理研究所 / 99 / Aquaculture has been the pride of Taiwan. Because of the impact of
environmental change, the times change, and the coming of the biological technology
era, Taiwan tilapia has become the main source of protein for the mankind in tne
future. However, due to land, water and other factors, the area for Acquaculture has
been limited. In addition, with an aging population in fishing villages, the population
in Yunlin-Chiayi costal areas,the paradise for aquaculture, has been seriously
decreased.
In the face of the globalized, localized, and leisure trend in Taiwan, this study
aims to provide suggestions to solve the problem of the decreasing population of
fishing and also to activate the
transformation of the fishing villages through the cooperation among industries. With
the aims to wpgrade the enterprise of the aquaculture for the better life of the
fishermen and also the people who are interested in the aquaculture, this study
discusses the successful Taiwan tilapia breeding cases in the producing and
marketing groups and government reseach institution.
This study focuses on interviews. With interrivewing the government,
fishermen's association, producing and marketing groups, and tilapia production
cooperatives , this study aims to provide suggestions based on the theories combined
with the practical practice.

Identiferoai:union.ndltd.org:TW/099TWIT0802004
Date January 2011
CreatorsChang,Ming-Yu, 張明玉
ContributorsLin, Ming-Fung, 林明芳
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format118

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