碩士 / 國立雲林科技大學 / 視覺傳達設計系碩士班 / 99 / Movie poster is a type of commercial poster and has the function of conveying information about the movie. Horror movie in particular is a movie genre that has always been popular. Comparing with movies in other genres, horror movie reflects the social, scientific and philosophical thoughts more. Thus, in the research, focus group, questionnaire survey and KJ method were applied to discuss the images on horror movie posters from the viewpoint of semiotics. The research design was carried out in four phases. In the first phase, focus group was applied; after the posters of the 145 horror movies elected by Amazon.com were collected, they were categorized into categories and the names of the categories were defined. In the second phase, “Open questions” was used to investigate the differences in the interpretation for the images on the posters between people with visual communication design background (25 people) and people without visual communication design background (25 people); the vocabularies the subjects were able to interpret were also collected. In the third phase, the vocabularies collected in the second phase were used as the basis for the questionnaire design and “Closed questions” was applied to investigate the differences in the conformity degree for the meaning of the images on the posters between people with visual communication design background (40 people) and people without visual communication design background (40 people). Specific results obtained from the research were:
6. The images of horror movie posters were divided into nine main categories: Villain, Movie scene, Movie situation, Blood, Facial expression, Eyes, Knives, Paper-cut silhouette and Skulls. Moreover, most of the images were icons and indexes that were easy to understand and not many images were symbols that had wide interpretation arbitrariness. In terms of the shifting of meaning, most of them used simile and metonymy and not many of them used metaphor.
7. For the “Open questions” applied in the second phase, people with visual communication design background were able to interpret an average of 83 vocabularies whereas people without visual communication design background were able to interpret an average of 81 vocabularies and the rate for overlapped interpretation was 91%. The result showed that, for the interpretation of the images on the posters, the difference between people with different backgrounds was not significant.
8. For the result of the investigation on the conformity degree for the meaning of the images on the posters, the Kendall coefficient of concordance test showed significance level (P＜0.05). Thus, it is known that the opinions on the interpretation order for the meaning of the images on the horror movie posters by subjects with different backgrounds were similar. In terms of the meaning, the conformity degree in categories such as Movie situation, Paper-cut silhouette, Knives, Movie scene, Skulls, Villain and Blood showed high levels of consensus.
9. From the result of the investigation on the conformity degree between the images on the posters and the horror movie categories, the samples that showed high level of consensus among people with different backgrounds were: Skulls – Supernatural, Knives – Murder, Blood – Thriller, Facial expression – Thriller, Paper-cut silhouette – Thriller, Movie situation – Disaster, Villain – Monster and Movie scene – Disaster. For the above, the top three categories that showed highest level of conformity were: Knives, Blood and Skulls. It indicated that, in terms of determining the movie category, the three images were symbols with high redundancy.
10. From the result of the investigation on the conformity degree between the images on the posters and the horror movie categories, the opinions of all subjects and the current status of poster design were compared and the horror movie categories with high image use consensus were: Monster (Villain), Murder (Knives), Thriller (Facial expression, Paper-cut silhouette) and Disaster (Movie situation).
| Identifer | oai:union.ndltd.org:TW/099YUNT5634026 |
| Date | January 2011 |
| Creators | Xiang-Yuan Ji, 紀翔元 |
| Contributors | Jen Yen, 嚴貞 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 105 |
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