碩士 / 元智大學 / 資訊傳播學系 / 99 / The purpose of this study is to explore the relationship among tourist characteristics, recreation motivation, and revisit intention of Kaohsiung tourism docklands. The recreation motivation of research separates into two sections, push and pull, these two elements extend into eight factors. The study found that Kaohsiung tourism docklands are mainly consist of students, commuters, single person and graduates, the average age is between 20 and 29 years old, revenues 9,999 (included) , 20,000 - 40,000 dollars and mainly are locals and the spot is usually informed by friends. Most tourism visit the spot by scooters and cars, stay for 0-4 hours. Pushing motivations are relax the body, get rid of daily stress, get closer friendship, get rid of daily routine and time killing. Pulling elements are appreciating the port of Kaohsiung and enjoy the nature. Most visitors would like to visit again and recommend others the Kaohsiung tourism docklands, meanwhile; they are willing to list it as the priority choice. The results indicated that the significant differences found in tourist characteristics and recreation motivation were influenced by four different tourism identities, besides, different tourist have different recreation motivation and revisit intention. The study also found that there is a positive relationship between recreation motivation and revisit intention.
| Identifer | oai:union.ndltd.org:TW/099YZU05676033 |
| Date | January 2011 |
| Creators | Chu-Ting Tsai, 蔡茱婷 |
| Contributors | 許育齡 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 180 |
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