碩士 / 輔仁大學 / 資訊管理學系 / 100 / Due to the rapid growth of e-commerce in recent years, that’s making more and more well-known online store sellers open physical stores to expand their business. In this study, in order to understand the impact of customers in these online store sellers open physical stores. Therefore, this study from nine dimensions of the "Product quality", "Staff quality", " Store environment ", "Store image", "Word of mouth", "Service quality", "Customers perceived value" and "Revisiting intention" to explore the impact of Customers satisfaction and revisit intention factors.
In this research, we use field and internet survey to get 320 samples for analysis. The findings of this research are：1.Product quality, staff quality and store environment with service quality are positively correlated, which consumers are most care about the staff quality, but store environment can affect more the service quality thereby affecting the perceived value, customer satisfaction and re-visit intention.2.Store image, word of mouth and service quality with customer perceived value are positively correlated, which consumers are most care about the word of mouth and word of mouth affect more the perceived value thereby affecting the customer satisfaction and re-visit intention.
| Identifer | oai:union.ndltd.org:TW/100FJU00396049 |
| Date | January 2012 |
| Creators | Hsia,Wei-Jen, 夏偉仁 |
| Contributors | Chang,Yin-Yih, 張銀益 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 95 |
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