碩士 / 玄奘大學 / 大眾傳播研究所 / 100 / Chinese Satellite Communication Group (CSTV) was the first private organization in Taiwan that involved overseas broadcast with Direct Broadcast Satellite (DBS) system. CSTV has created its own market along with the slogan “Wherever there are Chinese people, there will be CSTV”. In order to provide services for all the overseas Chinese, CSTV has utilized DBS system to broadcast overseas channels. The purposes were to provide overseas Chinese with information and news of their motherlands, to relieve their homesickness, and to increase their cohesion and solidarity to the motherlands. CSTV was also the most aggressive and effective private channel operator in Taiwan that geared towards the overseas Chinese TV market. Therefore, this research utilized the literature review method to analyze the related data of CSTV. In-depth interviews were conducted in order to probe into CSTV’s history, its current situation, the relationship between CSTV and other channel operators, and how CSTV developed the overseas Chinese markets through the DBS system. There were a total of five professionals being interviewed, and the strategies of developing the overseas DBS markets were discussed.
This research discovered that CSTV started with the company called “Changcheng Information”. CSTV has gone through many difficulties in the process, including buying TV air time. It originally had 12 channels and gradually increased to today’s 27 channels. Although it has made a lot of progress, there is still much room for improvement when comparing to other international media. Initially, CSTV tried to develop the DBS system in Australia, Indonesia, and the Greater China Area. However, due to the consideration of cost efficiency, only the system in the Greater China Area left. Another new-established company kept running the business in Indonesia, but many difficulties have caused some struggles. In addition, on one hand, the CSTV operators were worried about that IPTV might become a possible threat. On the other hand, they believed that the DBS system should be the best tool to develop overseas markets for the current stage. Because overseas Chinese still relied on the fixed network, the channel operators would be in a dilemma indeed.
| Identifer | oai:union.ndltd.org:TW/100HCU00676001 |
| Date | January 2011 |
| Creators | Yang,Chingyen, 楊青燕 |
| Contributors | Chen,Weichih, 陳偉之 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 105 |
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