碩士 / 銘傳大學 / 管理學院高階經理碩士學程 / 100 / Taiwan''s economic is growing, many political systems such as Australia, New Zealand, Japan, the European Union, the United Kingdom, and Canada, etc., given Taiwanese free entry permission to visit their countries. Furthermore, cross-strait between Taiwan and China direct flights were normalized, has strengthen the will of Taiwan people to go travel overseas.
In this study, engaged the people have ever experienced overseas group package travel, how their characteristics affect the gap between expected quality and perceived quality. Questionnaire adopting, the questionnaire contains descriptive statistical analysis, Likert statistical analysis. The obtained data is processed by factor analysis, reliability and validity analysis, t test, ANOVA, and importance-performance analysis (IPA) to find out clue.
The result showed: the tourists’ age between 30 and 39, and monthly income about forty thousand are the biggest population participated group package tour (GPT). These people care the “schedule consistency” mostly. The perceived has significant differences from expect, women are emphasized on "specification accuracy" factors. IPA is used to identify the expected and the perceived levels as a placement of X and Y axis in four quadrants, it shows service quality gap of items, help researchers to make improvement plan priority.
Travel disputes happened often, the GPT population is losing, people don’t join tour group instead of backpacking. Now, the leisure activities are performed by GPT and self-help tour (including semi-independent travel), the ratio is half and half. This study assists the tourism to find out service quality gaps, and analyze tourist expectations by the characteristics. On the other hand, result of analysis can be a reference for tourism bureau and a selection of good travel agent.
| Identifer | oai:union.ndltd.org:TW/100MCU05627014 |
| Date | January 2012 |
| Creators | Wen-Che Wu, 吳文哲 |
| Contributors | Yi-Fei Chuang, 莊懿妃 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 55 |
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