碩士 / 國立交通大學 / 經營管理研究所 / 100 / The rapid improvement in Internet makes travel information easily reach, so it is more convenient for travelers to collect the information about the travel destination; besides, traditional travel agency starts expanding business through internet such as selling airline tickets and providing independent travel. With the visa free (According to the statistics from Ministry of Foreign Affairs, Republic of China (Taiwan) There are 124 countries are visa free.) and the popularity of independent travel, lots of young people engage the overseas independent travel. Independent travel also brings opportunities in business to the travel destination, and travel agencies need to organize the reacting strategy. Both sides should take this into consideration.
This study adopts what Foster mention about the Travel Decision Process, and discuss independent travelers’ motivation, information searching and considering the destination attributes before traveling; also develop an independent travel model. Moreover, traveler’s revisit intention is important to the travel destination, so this study analyze the affection of independent travelers’ perceived value and satisfaction toward revisit intention.
The result shows that satisfaction is more important than perceived value toward revisit intention. Among the satisfaction dimension, travel environment satisfaction is the largest factor. Next one is the public transportation and scenic spots; perceived value is still important, when the emotional value and functional value increase, independent travelers would revisit. In addition, the study analyzes the demographic factors to independent travel model, and depicts the background of independent traveler. At last, this study summarizes the findings and gives some relating suggestion to travel agency and travel destination.
| Identifer | oai:union.ndltd.org:TW/100NCTU5457015 |
| Date | January 2011 |
| Creators | Lee, Wan-Ling, 李宛凌 |
| Contributors | Chen, Quang-Hua, 陳光華 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 127 |
Page generated in 0.0024 seconds