碩士 / 國立交通大學 / 管理學院運輸物流學程 / 100 / The emission density of carbon dioxide by Air Transportation is considered the highest. Under the impact of trend with environmental protection, it is dubious if users of Air Transportation service in the country, who are business customers of Air Freight Forwarder, will agree to pay higher price for using green transportation service simply because the extent of pollution by Air Transportation upon the environment is greater and so as the overtly high carbon emission.
Based upon the aforementioned research motive background and motive, this study has carried out questionnaire survey among those business customers that use export service offered by Air Freight Forwarder, while 57 copies of valid questionnaires are retrieved for analysis. It is found from the results that green procurement cognition of business customers of Air Freight Forwarder will affect their cognition for green transportation and the cognition of green transportation will affect the willingness to pay for green transportation.
| Identifer | oai:union.ndltd.org:TW/100NCTU5725008 |
| Date | January 2012 |
| Creators | Huang, Chu-Ting, 黃琡婷 |
| Contributors | Sheu, Jiuh-Biing, 許鉅秉 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 87 |
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