碩士 / 國立交通大學 / 客家文化學院客家社會與文化學程 / 100 / ABSTRACT
Shinshe is a small agricultural Hakka Township located in central Taiwan. Applying the UTAUT model, this research aims to understand Shinshe tourist’s acceptance of new technology, which is identified as a LBS touring service on smartphone, and to find indications for information system improvements. Based on a survey conducted from April to September 2011 with 841 samples, the research has following findings:
1. Performance expectancy, effort expectance, social influence and behavioral intention has positive correlation with tourist’s technology acceptance;
2. Tourist’s characteristics, travel experience, motivation and characteristics, interactiveness of ICT interface and previous experience of technology have significant impacts on tourist’s performance expectation, effort expectancy, social influence, environment materialization and behavioral intention;
3. The correlation of tourist’s performance expectation and behavioral intention is more significant on female than on male;
4. Tourist’s behavioral intention (adopting/using new technology) is affected by the physical service system of the technology.
| Identifer | oai:union.ndltd.org:TW/100NCTU5774006 |
| Date | January 2011 |
| Creators | Huang, Ya-Hui, 黃雅蕙 |
| Contributors | Lin, Chong-Wey, 林崇偉 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 152 |
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