碩士 / 國立中央大學 / 會計學研究所 / 100 / This article adopts a case study method to understand the industry development.There are four types of analysis method which is used in the article. First, I use PEST and Porter Five Forces analysis to analyze outside environment of tourism industry for the Formosa International Hotel Corporation. Then I used「8十Business Model」offered by Jeng,HanTan and Kao,LiHua (2012) and enterprise value evaluation to analyze inside environment of the company. Finally, I obtain the sccessful factors and profit model of the Formosa International Hotel Corporation after I use these analysis methods.
I find that the revenue growth rate, operating profit, and Weighted Average Cost of Capital are the critical point which can effect per value share of the company. The key successful factors and profit model of the Formosa International Hotel Corporation is that the company’s value proposition is clearly, the hoetl uses the Strategic Brand Management to operate the company and uses innovative way to solve the problems which is caused by the outside environment and policy in Taiwan. The hotel also uses strategies like evaluating the value of restaurant’s location to decide whether they should keep filling the fund or not and adding the capital investment to improve the services quality, brand image and the operating revenue. Besides, the hotel uses CRM which can help them to realize the consumption structure and core of marketing more. All of these are a key to expand another profit market.
| Identifer | oai:union.ndltd.org:TW/100NCU05385008 |
| Date | January 2012 |
| Creators | FANG-YI TSENG, 曾芳儀 |
| Contributors | Hann-Tarn Jeng, 鄭漢鐔 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 85 |
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