碩士 / 國立東華大學 / 臺灣文化學系 / 100 / The economy of Taiwan was primary based on agriculture prior to the 1960s. During that period of time, people had started deserted the countryside for the towns. Especially after the flood of August 7th 1959, conditions of cultivation became too intolerable. Countless people from Changhua, Yunlin, and Chiayi fled to the east in pursuit of a better life.
Since 1963, the Tsai family has assiduously cultivated from Taitung to Shoufeng. Base on its environmental advantage, the Tsai started an aquaculture business at Shoufeng. In 1971, the Li Chuan Aquafarm was launched. Since then, the Li Chuan Group, with a modest and practical foundation, has consistently developed innovative aqua-technology throughout years. With sweeping time changes, the Li Chuan Group has undergone continuous industry reforms from aquaculture, manufacture and production, to a leisure experience corporation. Meanwhile, the Li Chuan Group assists the individual aqua-farmers in aquaculture management, production and marketing certification, and examination in drug use. They also bring productivity, ecology and life into the community, which prospers the local aquaculture industry.
Through numerous article studies, observations and interviews, we obtain that the rural exodus was caused by both push and pull reasons. The push reason was the difficult access to land and jobs, and the pull reason was the new opportunities and higher pay. That is to say, the reasons which drove people to leave the countryside for the towns are mostly related to economy. Moreover, the immigrants’ life style was strongly influenced by its hometown at the beginning, but as the numbers of migration increase, their life style started to diverse. Furthermore, the Tsai family and the Aquafarm both have positive feedbacks for their aqua-technology, marketing, and community building. Besides, with great communication and conformity, the aquafarm in Shoufeng also set a clear future goal: automated aqua-cultivation, fine production, brand establishment, fishing goods manufacture, seedling cultivation, and finally leisure fishery.
| Identifer | oai:union.ndltd.org:TW/100NDHU5642001 |
| Date | January 2011 |
| Creators | Shun-Lai Tsai, 蔡順來 |
| Contributors | Cheng Yao, 姚誠 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 136 |
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