碩士 / 國立高雄第一科技大學 / 運籌管理研究所 / 100 / Abstract
This article is to investigate how the fit between enterprise characteristics and business strategies influences maritime cargo companies’ operating performances. According to the literature and maritime cargo companies’ operating practices, there are two types of enterprise characteristics: the predominant type and the cooperative type. This article adopts two types of business strategies proposed by Porter (1980): the cost leadership strategy and the differentiation strategy. Using content analysis and cluster analysis of Euclidean distance and using the concept of fit as profile deviation, we concluded from data four types of enterprises: the enterprises that have the cooperative business characteristic and adopt the cost leadership strategy, the enterprises that have the cooperative business characteristic and adopt the differentiation strategy, the enterprises that have the predominant business characteristic and adopt the cost leadership strategy, and the enterprises that have the predominant business characteristic and adopt the differentiation strategy.
We investigated the differences in the influences of the fit between enterprise characteristics and business strategies on enterprises’ performances among different enterprises that have different sizes of total assets and among different enterprises in different regions. The overall regression model has the explanatory power up to 30.37% with a p value that is significant. This indicates that in the fit matrix, the ideal fit model chosen confirmed the hypothesis of this study. In other words, the enterprises whose enterprise characteristics fit their business strategies have better operating performances compared to the enterprises whose enterprise characteristics and business strategies do not fit very well. Among the regression models for large enterprises and for the enterprises in non-Chinese regions, there is no significant difference in the influences of the fit between enterprise characteristics and business strategies on the enterprises’ operating performances. However, the overall explanatory powers of the regression models for small enterprises and for the enterprises in Chinese regions are 32.57% and 70.68% separately with p values of 0.033 and 0.018, which are significant. This means that for small enterprises and the enterprises in Chinese regions, the fit between their enterprise characteristics and business strategies has a significant influence on their operating performances. That is, the better enterprises’ enterprise characteristics fit their business strategies, the better their operating performances are.
Enterprises’ operations are often influenced by subjective and objective environmental factors. Enterprises should effectively allocate limited resources and prudently choose appropriate strategies. Therefore, maritime cargo companies should understand their own enterprise characteristics and capabilities, the environments and related policies, and prudently choose appropriate strategies and fully implement them.
| Identifer | oai:union.ndltd.org:TW/100NKIT5682013 |
| Date | January 2012 |
| Creators | Shin-kang Lee, 李新康 |
| Contributors | Yen-Ming Chen, 陳彥銘 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 121 |
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