碩士 / 國立屏東商業技術學院 / 不動產經營系(所) / 100 / In the past, some literature to discuss international hotels, rarely explore willingnessto stay of tourist’s personality traits, some literature to talk about hotel facilities and quality of service, such as Au et al.(2001)and Chen and Lee(2005),but it’s not classified the hotel
facilities and never measure of service performance,caused this paper to talk and use SEM(Structural Equation Modeling，SEM) to explore. In this paper, questionnaire surveys choose Jiaosi’s international tourist hotels as study site, and the hotel tourists were the target respondents, and surveying time for the 2011 August 15 to 21, and issued 450 of the questionnaire, measured by simple random sampling. I get 401 of valid questionnaires in fact, and the effective rate of 89.11%.After this evidence displayed, personality traits significantly direct impact on the hotel facilities, secondly hotel facilities significantly direct impact on the willingness to stay and quality of service, moreover quality of service
significantly direct impact on the willingness to stay; and personality traits through hotelfacilities and quality of service’s indirect effect on willingness to stay, and hotel facilitiesthrough quality of service’s indirect effect on willingness to stay. This research results
contribute to develop Jiaosi’s international hotels and improve the willingness to stay of tourists. This paper given some stay strategies of personality traits、hotel facilities and quality of service, and reach management objectives sustainability.
| Identifer | oai:union.ndltd.org:TW/100NPC05133001 |
| Date | January 2012 |
| Creators | Ming-wei Yen, 嚴明維 |
| Contributors | Ming-yi Huang, 黃名義 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 84 |
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