碩士 / 國立中山大學 / 傳播管理研究所 / 100 / The paper will focus on local marketing and placement theory to analysis the famous movie "Cape on the 7th," in Taiwan. We want to explore the movie company how to enter the market by cheaper marketing method under lacking the fund resource. We will want to understand the government sector whether offer the movie company assistant. In addition, we will discuss the impact of tourism and consumption. Finally, we will observe the movie- ”Dae Jang Geum” of Korea whose marketing mode compare to "Cape on the 7th."
In research method, we used in-depth interviews to collect data through the broadcast of the video shooting area caused by tourism, consumption and other economic benefit analysis, the media in the region and the tourism industry experts from related industries to point out that it should be the planning and implementation of appropriate marketing strategies to maintain and enhance the competitive advantage of the region from the investment environment, human environment and infrastructure aspects, etc., to shape a good image of the region to meet the needs and aspirations of consumers.
| Identifer | oai:union.ndltd.org:TW/100NSYS5375011 |
| Date | January 2012 |
| Creators | Hsu-Sheng Chang, 張簡旭笙 |
| Contributors | Wan-long Hong, 洪萬隆 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 95 |
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