碩士 / 國立臺北商業技術學院 / 商學研究所 / 100 / With the continual opening-up of Taiwan, it has become a trend to study overseas, yet there are very few researches done on the behavior mode of the whole work &; study abroad group. Therefore, based on questionnaires and statistical methods, this study aims to explore the reasons for working &; studying abroad, the service quality of agencies and language schools, the perceived value of working &; studying abroad, the satisfaction level with accommodation provided, work arrangement and environment, as well as the commitment between customers and agencies. A hypothesis test is performed through the application of the Structural Equation Modeling analysis method.
The study shows that both the service quality and the product image have positive effects on the perceived value, satisfaction and the perceived value on satisfaction will have positive effects on customer commitment. The significance of managing the practical application of the results in this study is pointed out and some suggestions that can be used as reference for future studies are proposed here with.
| Identifer | oai:union.ndltd.org:TW/100NTB05318010 |
| Date | January 2012 |
| Creators | Li-Fan Jen, 任禮藩 |
| Contributors | Ming-Cheng Lai, 賴明政 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 83 |
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