碩士 / 國立臺灣師範大學 / 圖書資訊學研究所 / 100 / With the rapid development of video technology and web bandwidth, surfing the Internet becomes a daily life activities. However, it is not only work but also web leisure on there. Watching video is a popular and common leisure activity, more and more users go to watch, share, search, and save video by video sharing platforms like YouTube. Under this situation, how these users navigation, exploratory and search the video they want and satisfied their needs become an important study issue. This pilot study aims to investigate the users’ video navigation behavior on video sharing website, also investigate the motivation and need of web video leisure.
The research methods include questionnaire, screen log file, diary and interview. This study recruits 16 participants who will watch the YouTube video, 10 participants attended 4 methods, 6 participants only attended questionnaire and interview. The study uses statistics, observation, and interview, tries to further analyze their characteristics of video navigation behavior, and their motivation and need of web video.
The results show that participants usually do the web video leisure and other web leisure at the same time, especially Facebook; choose videos which depend on their personal interests, the video contents more than 40% belong to TV programs. In the process of video navigating, they feel attracted by the video thumbnails and titles to keep linking other videos; don’t like to do social activities on video sharing website. While after watching video, they feel good and comfortable in spiritual, however about 11% participants report that they feel tired and exhausted in physical.
Finally the findings are compared with TV viewing behavior. Implications for the system design of video sharing website’s interfaces and users’ behavior are discussed.
| Identifer | oai:union.ndltd.org:TW/100NTNU5447007 |
| Date | January 2011 |
| Creators | Ying-Han Chang, 張映涵 |
| Contributors | Hsiao-Tieh Pu, 卜小蝶 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 161 |
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