碩士 / 國立臺灣師範大學 / 設計研究所在職進修碩士班 / 100 / The Department of Defense announcecd that the recruitment in the military service policy will be changed as a form of volunteer officers and soldiers by the end of 103 years to meet the our national defense and social development needs of the military service policy with the change in modern warfare situation. It showed that the coming of the age ’’voluntary military.‘’In military, high-tech, high-expertise and voluntary manpower are demanding in terms of the need of the structure of manpower in military to create a fine quality, high efficiency and great power in war. Hence, it is necessary to promote the image of the army, to fight for talents and to enrich the national defense capability.
In this study, the research subject is ‘’army recruiting posters.’’The study attempts to find out the most appropriate creative thinking and ideas to import the the procress of recruiting affairs and increase the recruitment ‘s cognition on the recruiting posters, through the literature review, the work of case studies and the historical data way. Besides, taking recruiting posters as main data,the study captures 84 works as a sample from the army recruiting posters from78-79 years and analyzes that in five ways of picture, color, text, composition and style by Document analysis to enhance the high visual intensity of the composition and form,to use the experiments of creative posters, to have the recruiting posters design recruited by the context of the objects of desire and to make it for promotional merchasise.
In terms of empirical analysis and research confirmation, there are five discoveries.First,the use of army recruiting posters graphic elements is still the traditional soldier image as the main symbol.Second, works can improve the picture visual effects in terms of the tradition use with clever pattern and text color matching. Third,the text layout should use a sensual, lively,and humorous text with the exact title to stimulate the willingness of young people. Fourth, layout form should be stable and solemn,but still, as the creative use of the composition of the high visual tension. Fifth,the most significant feature in the army recruiting posters is its realistic style. With the digital information and technology, designers should have a wider space to play. In a word, the study and creation tries to import the analysis into the recruiting posters with realistic style in terms of using composition of horizontal,vertical,cross,and S-shaped in order to improve color saturation with changes in a lively program to close people’s soul for the purpose of conveying the right information to enhance the quality of recruitment.
| Identifer | oai:union.ndltd.org:TW/100NTNU5619019 |
| Date | January 2011 |
| Creators | 鄭詵至 |
| Contributors | 張柏舟 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 117 |
Page generated in 0.0095 seconds