碩士 / 國立臺灣海洋大學 / 航運管理學系 / 100 / The purpose of this paper is to explore the operation of competitiveness of liner shipping company by using Quality Function Deployment. According to consulting the opinions of experts and literature review, five factors of competitiveness of liner shipping company are obtained. They are transport communication and processing capabilities, service diversity and integrity as well as correctness, professional competence and ability to respond, information capacity and integrity of the system, company policy and reliability. Based on these factors and by using the approach of Quality Function Deployment, liner shipping company’s demands of competitiveness would be transferred to technical requirements of enhancing competitiveness.
Finally, the house of quality is used to construct the priority of executing feasible alternatives for enhancing the competitiveness of liner shipping company. The main results of this study reveal that the following five priority items of technical needs to improve competitiveness are: provide adequate services, provide a good information system, professional competence of service personnel, ability of cargo track and control, and provide customized services.
| Identifer | oai:union.ndltd.org:TW/100NTOU5301014 |
| Date | January 2012 |
| Creators | 黃宗良 |
| Contributors | Gin-Shuh Liang, 梁金樹 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 66 |
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