碩士 / 國立臺灣海洋大學 / 航運管理學系 / 100 / Because of the increasing competition in global shipping market, it is important for shipping companies to make chartering decisions.In fact, it is chartering brokers who help owners and charterers to make chartering decisions. Previous researches show that, compared with Europe, America, Japan, Australia and other traditional maritime countries, Taiwanese shipowners and charterers show relative negligence in attention to brokers. Therefore, it is an important research issue that how to enhance the importance of chartering brokers between owners and charterers. Based on customer-oriented view and the cognitive differences, this paper focuses on chartering brokers and their customers, owners and charterers, to analyze the key success factorsby using Fuzzy Delphi Method (FDM) and Fuzzy Analytical Hierarchy Process (FAHP).
1.Using Fuzzy Delphi Method to analyze the importance of key success factors. Concerning the integral evaluation objectives, “Benefits” is valued the most.Concerning the integral evaluationcriteria, “Timing risks of brokers” is valued the most, followed by “Terms and conditions of charter parties”, “Freight rates or charter hires and terms of payment”, “Collection and analysis of market information” and “Professional training and education costs”.
2.Using Fuzzy Analytical Hierarchy Process to analyze the importance of key success factors. Concerning the integral evaluation objective,“Risks”and “Benefits”are valued the most.Concerning the integral criteria, “Credit risks of trading partners”,“Capabilities and experiences of chartering brokers” and “Terms and conditions of charter parties” are valued the most.
The results of this study can contribute to chartering brokers to improve the quality of customer relationship and offer customized solutions. Further, the KSF also can be a selection reference of chartering brokers for owners and charterers.
| Identifer | oai:union.ndltd.org:TW/100NTOU5301018 |
| Date | January 2012 |
| Creators | Szu-Yin Chen, 陳思吟 |
| Contributors | Hsiu-Fen Lin, Cheng-Chi Chung, 林秀芬, 鍾政棋 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 83 |
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