碩士 / 國立臺灣海洋大學 / 航運管理學系 / 100 / From Year 2001 on, the implement of 2-day off in a week, leisure life occurs to be an important issue for citizens. At recent years, the tendency on developing recreation fishing, it is focused by the authorities to be political orientation. With the leisure concept on the increase, the decline of domestic fishery, and rich marine resources surrounded in Taiwan, it brings highly attention to promote recreation fishing villages. The purpose for this research on recreation fishing villages is to survey potential customers via the Q-method, it will be divided into 5 categories for further analysis the features of customers and their motivations on each category. This questionnaire is based on the document research and information collection plus with additional local interviews to be conveyed by the operation of Q-method. It is divided into 5 interview groups accordingly: (1) away from cities (2) souvenir & shopping (3) water activities (4) adventures (5) family water recreation. By analyzing customer features via Q-method, it will help investments on the most related business part with customers and also wish to offer some information to the Authorities and investors as reference.
| Identifer | oai:union.ndltd.org:TW/100NTOU5301067 |
| Date | January 2012 |
| Creators | 洪宜蓮 |
| Contributors | Ye, Kung-Don, 余坤東 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 76 |
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