碩士 / 國立臺中科技大學 / 商業設計系碩士班 / 100 / Calligraphy started with the writing and texts recording, further developed into art, which is one of the symbols to represent Chinese Arts. However, nowadays, calligraphy is less and less for text recording but is applied to in the art instead; in recent years, calligraphy is applied in a wide range of design due to the trends influenced by economic and cultural circumstances. However, regardless of the applied fields, its context and clues in connection with the form and symbol are worthy of further research, so that it enables to seize its characteristics more and more.
The study discusses the triangular relationship of symbol, calligraphy and posters by terms of Semotics, further develops an analysis model kit for systematic analysis of calligraphy and symbolism in the posters and any probability of identification of design thinking system. First of all, the definition of a symbol and its internal structure are discussed from literature review; secondly, the elemental structures and contents in the writing lines of calligraphy; thirdly, the induction of the vertical and longitudinal relationship between symbols, calligraphy and posters; fourthly, the analysis of a case study in topic of poster. The study aims to discuss the relationship between calligraphy and symbol, distinguish it by virtue of semantics, while the semiotic square of Greimas is used to explore the theory for the research in semantic structure; hence, it is also used to explore and distinguish the relationship between two objective forms, calligraphy and symbol.
The findings indicated as follows: 1. As indicated from the literature review, there are two patterns of expressions to symbolize calligraphy. (1) a symbol system including line, ink color and space. (2) A contextual image extended by skills and techniques. 2. The prototype of calligraphic symbol on the poster is categorized as follows: 1. The prototype with similarity in technical context: association of calligraphy skills; 2. A prototype with similarity which resembles Chinese characters: - trigger the association and convey the concept with Chinese characters, the content of calligraphy writings; 3. A prototype of symbol marks of Chinese characters: calligraphy describes the texts as a form of expressions. The technical context and prototype with similarity which resembles Chinese characters are in isomorphism, also an association of thinking under paradigm.
In this study, two suggestions for subsequent researches are as follows: 1. The study herein discusses mainly the symbolic structure of calligraphy, which excluding the poster with brush strokes by ink shifts, which is suggested to be the direction in the future. 2. The applications of calligraphy in other visual rhetorical skills such as metaphor, hyperbole and metonymy are suggested in the subsequent studies.
| Identifer | oai:union.ndltd.org:TW/100NTTI5317016 |
| Date | January 2012 |
| Creators | Yu-Ju Lai, 賴玉如 |
| Contributors | , 謝寶泰, 王桂沰 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 125 |
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