碩士 / 國立臺中科技大學 / 商業設計系碩士班 / 100 / ovie poster is an important media for movie promotion, as it can be likened to “business card” of one movie. Thus it may be known that movie poster design represents varied movie patterns. Posters of Chinese movies in Chinese language released by Taiwan, Hongkong, Singapore and China from 1965-2010 are research subjects of this study. Using theory of signs, poster design and image composition analysis, this research aims to conduct research in Chinese movie poster design and delve into its development and style and features under the context of trend of the times.
This study has come up with three results. Firstly, image presentation of Chinese movie poster lies in building the image of movie stars and taking collage of stage photos as iconic formula, as written words consist mostly of artistic font. The main pattern of layout presentation features largely thematic division, with conspicuous exaggerated title.
Secondly, the application of signs for Chinese movie poster design focuses on taking iconic sign of movie stars as the mainstream, getting the phenomenon of admiring movie stars reflected in sign expression for designing movie poster image. It thus presents the meaning and symbol for popular indicator of the times.
Thirdly, under the context of the trend of the times, Chinese movie posters have witnessed the application of Taiwan’s graphic design to poster design and production, undergoing changes from hand-painted production, photographic printing production to photography-aided design. In the meantime, it reflects the rise and fall of cinematic culture and industry that demonstrates the orientation of design from refreshing, realistic to varied features, stage photo collage, and commercialized-formula centric design. The presentation of lifestyles then in movie poster design serves as a reflection of popular indicator and consumption pattern in the context of evolution for plebeian culture.
| Identifer | oai:union.ndltd.org:TW/100NTTI5317023 |
| Date | January 2012 |
| Creators | Chien-Chi Chang, 張建祺 |
| Contributors | Chuan-Chin Huang, 黃鐉津 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 125 |
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