The choosing Flight Attendant and relevance of the corporate culture- take the China Airlines as an example / 客艙組員遴選與企業文化之關聯性研究─以中華航空公司為例

碩士 / 世新大學 / 觀光學研究所(含碩專班) / 100 / The purpose of this study is to examine how the corporate culture and the organizational strategy influence the recruit and selection of flight attendants in an airline, and the relationship between these influencing factors.
In this study, China Airlines was selected as the research object, and a total of 369 effective questionnaires were collected and analyzed. The results indicated that:
1.Under the influence of corporate culture, organizational strategy will develop flight attendant recruit and selection system that meets the organization’s demand. Supporting the corporate culture has positive influence on the development of organizational strategy.
2.Whether the flight attendants align with the company’s value has positive influence on their performance to meet the company’s demand. Supporting the corporate culture has positive influence on the flight attendant recruit and selection of flight attendants.
3.Well-developed organizational strategy has positive influence on the recruit and selection of flight attendants.

Suggestions for further research are also presented and discussed in the study.

Identiferoai:union.ndltd.org:TW/100SHU05571025
Date January 2012
CreatorsChiu-Ron Weng, 翁萩蓉
ContributorsChr-Ji Chen, 陳墀吉
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format84

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