The Media Discourse From "Cape No. 7" To "Monga" : Analysis of Changes In the Culture of Film Production In Taiwan / 從《海角七號》到《艋舺》的媒體論述:分析台灣電影生產文化的轉變

碩士 / 淡江大學 / 大眾傳播學系碩士班 / 100 / After in 2008 "Cape Seven" set the record of the Taiwan movie box office miracle, led the recent years movie to expend the unrest one after another, and aroused the mainstream media continually interest, like "No puedo vivir sin ti" and "Monga". Not only in many scholars and under populace''s echoes, has opened the domestic movie box office miracle topic, may discover the audience in this phenomenon to the Taiwan movie approval and the sympathetic chord. More importantly, took knowledge individual contributions and so on cultural intermediary reporter, movie criticism scholar, unceasingly in the plane, the television and the network and so on in each big media space cause the suitable degree commentary and the introspection, intermediary “Taiwan Movie Renaissance” in a phenomenon elaboration in the entire social environment and under the entertainment representation. They besides express individual idea and the appraisal from the commentary, gives in the movie production and the cultural policy suggestion, all starts the culture, the economic value which faces up to the Taiwan movie to bring. Not only the media presents the Taiwan movie to expend the question, also how contains acts the practice field territory in this elaboration process the role, and because of this crowd of cultural intermediary identity and speech authority, intermediary Taiwan movie in production idea dialogue, also remoulded the Taiwan movie to produce in cultural the possibility.

The observation passes between the Taiwan movie and the media relations may discover, not only the early Taiwan movie receives the state apparatus the monitoring, even the plane media and the movie magazine then all not yet were lifting a ban in the age was in the freedom of speech oppression the social atmosphere. Along with the 70''s social reform movement and the cultural art reconsidering tidal current, movie criticism scholar who the custom results in the movie knowledge in the past starts unceasingly to recommend the Western movie because of the movie magazine esthetics knowledge and the thought, has opened them to the domestic movie reconsidering opinion.

The 80''s Taiwan New Cinema appearance, the media role on the intermediary movie criticism scholar to at that time the Taiwan movie criticalness opinion, has launched between the author art movie and the audience entertainment movie opinion struggle in the media field territory. But approves the Taiwan New Cinema culture aware creator and the movie critic also relatively creates the serious difference which the market savors, and creates in the Taiwan movie history the revolutionary strength.

This share dividend quantity also unceasingly continues the influence different generation not only creator and movie critic, even in movie critical magazine hold media field territory, also starts in the Taiwan each movie culture field territory. From 80''s respective establishment movie academic society association, when the evening news movie prize to the different universities, colleges and institutes movie education, until the 90''s film preview unrest, occupied the part Taiwan movie culture organization, no matter establishes the educational institution, enters the film preview administration, the appraisal and the movie policy decision-making work, all again and again demonstrates the cultural intermediary practice motion. Facing Hollywood and under the Asian movie globalization market competition, the Taiwan movie appears tends to the weak trend, becomes worse and worse, finally in 2003 has faced the annual output not to 10 movie predicaments.

However, the Taiwan movie survival difficult position when which the new generation of creator and the culture intermediary raise together the capital seeks the outlet together, also discovered movie criticism scholar and reporter and so on the new generation intermediary all faces arrives the same industry structure difficult position, even is unable to establish a set of perfect commentary mechanism, but in after media space all respectively had the enormous commentary space and the identity authority in "Cape No. 7", and possible to change the Taiwan movie the production culture.

Identiferoai:union.ndltd.org:TW/100TKU05023030
Date January 2012
CreatorsYin-Guang Du, 杜胤廣
ContributorsMing-Yu Yang, 楊明昱
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format195

Page generated in 0.0153 seconds