碩士 / 台南應用科技大學 / 應用設計研究所 / 100 / This study scrutinizes Shigeo Fukuda’s public posters using theories
proposed by Ferdinand de Saussure and Charles Sanders Peirce, two of the
iconic figures in the field of semiotics. Textual analyses were conducted to
interpret Fukuda’s posters in terms of the symbolic meaning of each sign, the
overall purpose and design techniques. On the basis of the KJ Method, the
purposes of these posters were subjected to a preliminary analysis for the
categorization of their compositions as well as characteristic attributes.
Finally, a content analysis was used to identify the signifiers, signified and
design techniques Fukuda used frequently in his posters. In addition, Peirce’s
sign-categorizing method was employed to obtain the patterns of interactions
between the signifiers and signified, and subsequently, the attributes of signs
in these posters. Findings from this present study include:
1. Silhouetting, isomorphism and optical illusions are the three
techniques Fukuda usually applied to his public posters.
2. The three types of visual signs frequently appearing in Fukuda’s public
posters are:
(1) Visual signs of the human body: signs that connote something
related to the entire human race and body language.
(2) Visual signs of artificial items: signs that connote something
related to wars, hazards, environmental issues and emotions.
(3) Visual signs of the environment: signs that connote something
related to the whole world.
3. The results of the analysis using the KJ Method showed that, among
Fukuda’s public posters, those addressing human psychological issues
contain signs relating to four aspects: human rights, race, the pursuit of
victory, and interpersonal relationships, while those addressing issues
concerning social reality contain signs concerning another four aspects:
nature/life, natural environment, global heritages, and wars, mostly
with negative characteristic attributes.
4. Most signs in Fukuda’s public posters exhibit conceptual associations.
As a result, the connotative meanings of his posters almost always are
conveyed with signs drastically transformed from icons/symbols to
indices.
| Identifer | oai:union.ndltd.org:TW/100TWCA5619004 |
| Date | January 2011 |
| Creators | Hao-an Guo, 郭皓安 |
| Contributors | Wen-yen Lin, 林文彥 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 128 |
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