碩士 / 元智大學 / 管理碩士在職專班 / 100 / Qingdao Haier Co., Ltd. was established in 1984, is the first company of the Haier Group to develop the white goods, but also served as the company of the vertical integration of the Haier Group's white goods business.
Haier Group as the new entrants in the global while goods industry in 1980s. With twenty-five years of effort, leading Whirlpool and won the first of the global white goods brand in 2009. Moreover, won the top spot for the next three years.
The findings are as follows:
1. The CEO of Haier Group, Mr. Zhang Ruimin's leadership guide the behavior and the development of the entire organization.
2. The motivation of the Haier Group's achievements is the organization's entrepreneurial spirit and innovation spirit.
3. The "Win-win Mode of Individual-Goal Combination" strategy is a market-oriented strategy.
4. Haier Group's white goods have more than 80% of sales from the mainland China.
| Identifer | oai:union.ndltd.org:TW/100YZU05026089 |
| Creators | Chien-Fen, Weng, 翁倩芬 |
| Contributors | 李伯謙 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 73 |
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