碩士 / 元智大學 / 管理碩士在職專班 / 100 / Strategy is a important dicision-making of business continuity, will affect organization’s performance and survival. With limited resources, the company should consider the market trends and demands then enhance competitve advantage and continue development.
Motherboard is a very important component within PC, the Taiwan motherboard industry was actively promoted by Taiwan government early, and obtained the important position with PC supply chain. The international market share is number 1 for Taiwan motherboard industry, up to 90％, and be taken seriously in the development of Taiwan electronics industry.
Hon Hai Technology Group was founded in 1974, started by manufacturing the TV knob, then branched out into manufacturing connectors, computer chassis, power supply, motherboard and desktop PC market, it was famous for good at OEM manufacturers and militarization management, continued to reduce the costs of production and manufacturing by its unique CMMS model. Hon Hai Technology Group is the largest private company in china and is also first EMS company in the world.
The purpose of this research will in-depth study of Hon Hai Technology Group, the business strategy of the motherboard and desktop PC business units, the use of case study method to explore that first company in the market share number 1 industry, how it select and analyze its business strategy by the method of strategy analysis when facing post-PC era, in-depth study for the internal and external analysis of Hon Hai Technology Group and the analysis of motherboard industry. It was found in this research that Hon Hai Technology Group should select a mixed strategy of Harvest Strategy and Leadership Strategy when facing a declining industry of motherboard and desktop PC, Leadership Strategy for the R&;D capabilities and Harvest Strategy for the organizational structure and production base coverage.
| Identifer | oai:union.ndltd.org:TW/100YZU05026120 |
| Date | January 2012 |
| Creators | Chung-Hsin Lee, 李忠信 |
| Contributors | 陳家祥 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 96 |
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