碩士 / 真理大學 / 休閒遊憩事業學系碩士班 / 101 / This study would like to investigate the toursim planning of tourism-raft of Dongshi on the tourists’ leisure involvement, satisfaction and leisure benefits. Therefore, this research through the questionnaire during the period from March to May in 2013, 426 valid questionnaires are completed. And this study is aim to analyze visitors demographic variables, leisure involvement, satisfaction and leisure benefits, and their correlation, descriptive statistics, t-test, one –way ANOVA, correlation analysis and regression analysis are conducted. The results were as follows: 1. Leisure involvement positively affect satisfaction and leisure benefits. 2. Satisfaction positively affect leisure benefits. 3. Leisure involvement has significant influence on the predication of the satisfaction and leisure benefits to revisit. 4. Satisfaction has significant influence on the predication of the leisure benefits to revisit. The results suggest that industry improved hardware facilities, and training professional tour guide staff to improve service quality and recreational quality for the tourist, and develop new customers; local government could offer the operational level of industry, education and training to enhance local people the planning ability of the tourism and increase the recognition of the local community in order to accomplish the tourism planning by community itself and the object of sustainable management.
| Identifer | oai:union.ndltd.org:TW/101AU000742010 |
| Date | January 2013 |
| Creators | Tzu-Yin Lin, 林姿吟 |
| Contributors | Yu-Yun Chen, 陳餘鋆 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 78 |
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