The Analysis of Overseas market option and Competitive Strategy for Semiconductor/TFT-LCD Equipment Industry / 半導體/光電設備產業海外市場選擇與競爭策略之研究

碩士 / 國立中正大學 / 企業管理研究所 / 101 / Semiconductor and optoelectronics industry equipment manufacturers must take advantage of globalization resource planning, the development of production strategy in order to create competitiveness and growth momentum. The world after several economic cycle, semiconductor and optoelectronics industry has become a battlefield environment of global competition, equipment manufacturers, in particular, there are still a number of equipment suppliers more product lines. For customers, a major factor in the purchase of equipment from the equipment manufacturers, process capability and cost advantages. Except for some key made by several monopoly, customers can be found in each new process generation (Technology node) three vendors to assess the demand for equipment and technology. In the winner-take-all pressure and attractive, the sales cycle of each new process generation, semiconductor and optical equipment manufacturers must make full use of the capitalization of the benefits, grasp the technology, production schedule in order to ensure Sales space. In the development of corporate strategy in the face of competition in the high-tech semiconductor, or optoelectronics industry environment of low growth, device manufacturers must be through the acquisition and integration of its core technology related to new business location can simultaneously integrate resources and create opportunities for growth.
Regardless of the size of the market or the industrial chain, semiconductor and optoelectronics industry in Taiwan has become the world's most important manufacturing bases, one of the most important industries in Taiwan. Semiconductor and optoelectronics manufacturer huge capital expenditures and demand but also contested the sales and service of semiconductor equipment manufacturers and technology transfer. According to the the SEMI latest market research, pointed out that the total investment amount of the global semiconductor equipment and materials will be up to $ 73 billion in 2010, Taiwan accounted for 24%, the highest single amount of investment areas, equipment investment amount of $ 9.18 billion, representing growth of 111%, the highest for the global equipment expenses, and the amount of equipment and materials for $ 8.17 billion, a year-on-year increase of 18%, ranking second only to Japan. So suppliers in this industry chain which process equipment in addition to the semiconductor and optical power plants, the largest capital expenditures, or semiconductor optoelectronics industry technology development .The purpose of this study empirical way to do research on the semiconductor and optoelectronics market characteristics and industry environmental profile, and its global resources strategy reference.
Keywords: Semiconductor industry, Technology transfer, Strategic alliances, High-tech production equipment, Optoelectronics industry

Identiferoai:union.ndltd.org:TW/101CCU03121002
Date January 2013
CreatorsHung-Chi Chang, 張宏旗
ContributorsWen-Ting Lin, 林玟廷
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format88

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