碩士 / 嘉南藥理科技大學 / 觀光事業管理系暨溫泉產業研究所 / 101 / This is the time that not only technology but also the needs of consumers keep changing rapidly day by day. Industries must have the ability to adapt or respond to the changes in the environment, in order to timely understand the needs of consumers, and to survive in the competitive environment. It is obvious that traditional marketing channels are no longer able to meet the current market demand. And so the e-commerce becomes a new path to the marketing.
In the recent years, mobile Internet / WAP(Wireless Application Protoco) has become a common concept to everyone, and the devices with mobile Internet / WAP(Wireless Application Protoco) also become more and more popular. Among all kinds of mobile devices, the development of the handheld mobile devices (smartphones) are developped quickly one. Therefore, the developing direction of e-commerce becomes the mobile commerce. By the way of mobile commerce, the local industries can reduce operating costs. Providing more convenience products and services for consumers are important things to do in the tourist areas.
This research is an empirical study for Syuhai Hot Springs in Mudan Township, Pintung County. We use the technology of service platform for establishing e-commerce systems, to integrate the local aboriginal cultural characteristics and existing resources within the hot spring area, and combine with various development technology(QR Code). With the use of service platform to facilitate the development of new products or new industries.
E-commerce platform can provide all kinds of information, products or services. And by the online transaction it can also enhance the revenue and economic benefits. Mobile commerce has attracted a great deal of attention of users, service providers, and content developers. By developing mobile commerce, the local industries can not only improve operational performance and enhance the competitive advantage of the industry, what’s more, can further improve the economic conditions and the living quality of local residents.
| Identifer | oai:union.ndltd.org:TW/101CNUP0517013 |
| Date | January 2013 |
| Creators | Pei-Kang Chen, 陳姵岡 |
| Contributors | Yih-Feng Chang, 張翊峰 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 115 |
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