碩士 / 中原大學 / 室內設計研究所 / 101 / Temporary venues, or ad-hoc venues, are common delivery media in modern society as the messages of organizers are delivered via two aspects: main venue and theme presentation. An ad-hoc venue provides visitors information including the purpose of the exhibition, its background, features and cultural implications, feeding visitors knowledge. In recent years, visitor demand has been beyond browsing over displays. Rather, allowing experience and interaction can give visitors a stronger impression and a fuller understanding of exhibition. Temporary venues, with story-like and entertaining packages, create a specific experience and journey at a given time, offer visitors a series of memorable moments, and deliver the messages of organizer through complete performances.
The theme of 2010 Shanghai World Expo was “Better City, Better Life”, for which participating countries contributed their respective ideas and visions for urban life. Unlike most other countries that chose to dedicate different design strategies to main architecture and indoor presentation, the Denmark pavilion incorporated both, comprehensively.
This research works on the presentation of creativity and experience strategy for exploration in outdoors and indoor areas of a venue. The Denmark pavilion at 2010 Shanghai World Expo successfully deconstructed the urban elements of Copenhagen, and impressed visitors profoundly with features of the city. Unlimited imagination and infinite understanding were unleashed given limited space, limited time and limited resources. This is a critical element that most temporary venues lack at the present. This research focuses on analyzing presentation of creativity and experience strategy in Denmark pavilion, and renders an overall comparison with other pavilions. By identifying how Denmark pavilion incorporated the creativity and urban element of its cities into the temporary venue, the research reveals how impression and recognition are built. The findings and conclusions are expected to be future reference.
| Identifer | oai:union.ndltd.org:TW/101CYCU5221001 |
| Date | January 2013 |
| Creators | Ying-Tzu Lai, 賴瑩芷 |
| Contributors | Chu-Rong Wey, 魏主榮 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 135 |
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