The Study of Market Positioning for Scuba Diving at Taiwan / 台灣休閒潛水產業定位策略之研究

碩士 / 朝陽科技大學 / 資訊管理系碩士班 / 101 / As the various countries of the world is increasing emphasis on the quality of life for the people. However, Taiwan is a marine resource-rich island, in recent years, due to the open environment, making the increasingly rich waters sports to participate in the population and the type of activity. In recent years, the news media and the Internet community information passed quickly and conveniently. More and more people concerned about the sport of recreational scuba diving. Nevertheless, it is difficult to develop the related industries and immature in Taiwan, and the diving sports information scattered. Therefore, people who are interested in learning about the recreational diving cannot be ruled out concerns and get the necessary knowledge. Resulting in the incorrect concept of recreational diving, and promote recreational diving hinder. Although the relevant organization committed to the development and promotion of diving, but due to the above factors, the benefits of play are somewhat limited.
The purpose of this study is to explore the issues and challenges facing the promotion of recreational diving, then solutions provide recommendations for reference when planning advocacy campaign plan. Eventually, through the results of this study, the participation of the people in this movement can be increased, and in order to enhance the conservation concept for the marine environment, the purpose of emphasis on caring for the environment.
According to the results of the questionnaire analysis, the future development of recreational diving industry, focusing on water regulations and policies focus on government agencies need to be more clearly defined. As well as the waters of the great importance of the environment and facilities, in order to protect the people involved in the security of the waters. Dealing with these issues in order to make the people understand the waterborne close to water activities to adapt to the water environment.

Identiferoai:union.ndltd.org:TW/101CYUT5396014
Date January 2013
CreatorsChia-Ju Hsieh, 謝佳儒
ContributorsShu-Ching Wang, 王淑卿
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format70

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