碩士 / 朝陽科技大學 / 資訊管理系碩士班 / 101 / With the progress of internet technology, more and more people surf the internet. Some of the individual needs can be satisfied via using virtual community. In discussion-based virtual communities, there is a general problem that users just read the articles but never contribute their knowledge, known as the lurkers. This study adopted ecological cognition framework and classification of virtual community to propose a model to explore the effects of antecedents, desire of social support, desire of information support, performance-approach, performance-avoidance, mastery-approach, mastery avoidance, ability trust, integrity trust, benevolence trust, cognitive dissonance and knowledge sharing self-efficacy on lurking behavior. The purpose of this study is to understand the relationships between the antecedents and lurking behavior.
The results of our research model indicated that desire of information support, performance-approach, performance-avoidance, mastery-approach, ability trust, cognitive dissonance and knowledge sharing self-efficacy affect lurking behavior in the samples. This study could propose some suggestion for virtual community manager.
| Identifer | oai:union.ndltd.org:TW/101CYUT5396017 |
| Date | January 2013 |
| Creators | Chi-Wei Chen, 陳奇暐 |
| Contributors | Hsiu-Hua Cheng, 鄭秀華 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 150 |
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