碩士 / 大葉大學 / 管理學院碩士在職專班 / 101 / The aim of this study is to examine the relationships on tourism image, satisfaction, and revisiting willingness of tourists who visited Wang-Gong Coastal Recreation Area. This study used purposive sampling methods to conduct a questionnaires survey of 457 valid samples. Methods of data analysis included descriptive statistics, t test, reliability analysis, one-way analysis of variance, Preason product-moment correlation analysis and Regression analysis. Results of this research are as followed:
(1)Tourists with different sex, education, occupation, residence, sources of information, travel companion, number of visits and residence time had significant differences in tourism image.
(2)Tourists with different education, occupation, ources of information, travel companions and residence time had significant differences in satisfaction.
(3)Tourists with different sex, education, occupation, sources of information, number of visits and residence time had significant differences in revisiting willingness.
(4)Tourism image and satisfaction had a significant correlation.
(5)Tourism image and revisiting willingness had a significant correlation.
(6)Satisfaction and revisiting willingness had a significant correlation.
(7)Tourism image and satisfaction had a significant predictive power for revisiting willingness.
| Identifer | oai:union.ndltd.org:TW/101DYU01121144 |
| Date | January 2012 |
| Creators | Yi-Ling Hsu, 許宜玲 |
| Contributors | Hsin-Tai Chen, 陳信泰 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 120 |
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