碩士 / 大葉大學 / 設計暨藝術學院碩士在職專班 / 101 / ABSTRACT
The thesis is to study Taoyuan Jhuwei Fishing Harbor Sea Products Center’s marketing status quo and problems. By interviewing the relevant entrepreneurs and collecting vistors’ questionnaires to do the SWOT analysis, it can provide the concrete suggestion of future development strategy and the improvement to improve the development of Taoyuan Jhuwei Fishing Harbor Sea Products Center. The findings in the study are as follows: Managers of Sea Products Center needs to be strengthened in leisure facilities, a vendor management, parking spaces and fresh district clerk cordial degree.In order to improve the operation effectiveness, the service quality and develop new businesses, following suggestions are provided：Here are also some suggestions for the fishermen’s association. First, incorporate resources of harbor, village, natural beauty and culture to create a recreational harbor that meet the fashion and people’s need. Also, it can facilitate the development of Fishing Harbor Sea Center. Second, If rules of building and managing in the fishing harbor area could be revised actively by the government, the investment from the private person or companies would come. Here are also some suggestions for the fishermen’s association. First, to set a manage department could help promote the efficiency and the service quality in the fishing harbor sea products center. Second, the fishermen’s association should invest to gain more profit in improving the infrastructure or supply some facilities. Third, to help the fishermen try to promote their products through the creative packages, combining the same industries, or the alliance of the different industries could benefit a lot, and the cooperation with local government to hold a cultural festival works as well. Next, the advantages could help build the brand image. Last, to issue the transport coupons could increase the tourists’ willing of consuming.
Key Words :Developing Recreational Fisheries, Developing Strategy, Jhuwei Fishing Harbor, Sea Products Center
| Identifer | oai:union.ndltd.org:TW/101DYU01317001 |
| Date | January 2012 |
| Creators | Zhang Jia Pei, 張嘉珮 |
| Contributors | Wu zhen Yue, 吳振岳 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 101 |
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