碩士 / 康寧大學 / 國際企業管理研究所 / 101 / Taiwan businessman corporations have always been proud of their OEM business. Due to the China’competitive advantage is gradually instead of Taiwan, Taiwanese corporationsare facing the effects which the profit’ margin is sliding. In order to keep thier business continuity, Taiwan enterprises introduces various business model to keep thier business going. The article introduces various business mode which using the blue ocean strategies to transform the business mode for valuing the brand.This study understands the working status of the company, analysis the company how to apply concept, capabilities and value states on Applegate (2001) , apply blue ocean strategy (Kim and Mauborgen 2005), Hafeez et al., (2002) core competence mode. Keller (2001) Customer?錉ased Brand Equity, right model value to construct brand name value. How OEM transform to OBM specific model.
The study find the case study company FPG International Co., Ltd finally focus on the valus of brand name right and customer based on FPG Style is created by FPG International Co .,Ltd. Study case company from concept, ability and value to find out OEM transform to OBM sales concept, source ability, value change is for other company reference.
| Identifer | oai:union.ndltd.org:TW/101LU005321015 |
| Date | January 2013 |
| Creators | Wen-Tsung Wu, 吳文宗 |
| Contributors | Chia- Ho Chan, Chang- Chung Lien, 詹家和, 連章宸 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 92 |
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