碩士 / 康寧大學 / 國際企業管理研究所 / 101 / Taiwan is an island nation and domestic demand is weaker than other countries.Foreign investment is not only close to the market but also production efficiency by using comparative advantage concept. Attract Taiwanese businessmen to invest in the mainland's main motivation is to reduce production costs, expansion of the needs of the market and the economies of scale, reduce and diversify operational risks, enjoy the preferential treatment of tariffs and quotas. But Taiwan businesses
encounter many difficulties because of ignoring the risk. Therefore, this article uses AHP (Analytical Hierarchy Process), and by four frameworks “Macro Environment Risk”, “Industry Structure Risk”, “Operating Risk”, and “Financial Risk” evaluating the investment risk factor. The result is the “Macro Environment Risk” influence deeply. Second is “Industry Structure, the third is “Operating Risk” and the least influential is “Financial Risk”.
| Identifer | oai:union.ndltd.org:TW/101LU005321019 |
| Date | January 2013 |
| Creators | Shing Juen, 何信俊 |
| Contributors | Chung-Chang Lien, 連章宸 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 70 |
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