碩士 / 銘傳大學 / 企業管理學系碩士班 / 101 / This study propose of this research is to discuss the relation of experiential marketing strategy, brand equity, customer satisfaction and purchase intention. A company is Taiwan businessmen of home fashion brand in Shanghai. Trade fair is one of experiential marketing strategy. Therefore, the focus of this study is that A company took place the trade fair and the researcher attended the trade fair during Sep. 24~30 in Shanghai, researcher wants to observation the customer of satisfaction and purchase intention in the trade fair and finds out that A company execute of the trade fair of effect.
Therefore, this study tries to measure the degree of satisfaction of customer that experiential marketing affect. Finally, to provide the suggest to A company in experiential marketing.
| Identifer | oai:union.ndltd.org:TW/101MCU05121032 |
| Date | January 2013 |
| Creators | Sung-Tang Chu, 初淞棠 |
| Contributors | Tung-Hsuan Wan, 萬同軒 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 62 |
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