碩士 / 銘傳大學 / 觀光事業學系碩士在職專班 / 101 / Most Taiwanese have dirty, old, stench stereotypes of fishing port in the past. After projecting on Multifunctional Development of Fishing Port, many fishing ports become tourism and recreational resorts. The tourism and recreational infrastructure project invested in by the government or fisherman''s Association were very productive at early stage; however, the following manager defects achieve little of fishing port transformation. The seemingly inept managements result in a limit to fishing port transformation. Therefore, to find out how to utilize the limited resources and provide the excellent customer service to be worth revisiting is critical to the management of tourism fishing ports. In this study, methods a questionnaire survey on satisfaction index and service quality was conducted among tourists to Tamshui Fisherman’s Wharf by factor analysis, correlation analysis and IPA analysis to evaluate service quality and visitor''s satisfaction of Tamshui Fisherman''s Wharf. The aim is to make concrete proposals to the management of Tamshui Fisherman’s Wharf in order to improve service quality and provide multiple choices for tourists.
Research has found the target customers of Tamshui Fisherman Wharf are young people. Although the overall satisfactory level of most tourists is high, planning and maintaining software and hardware facilities for tourists are still insufficient. For comprehensively improving service quality of Tamshui Fisherman’s Wharf, it is found that we should not only focus
on young people but also other customers, enhancing planning and making strategy to contribute overall development.
Object to analysis the 6 service item lists in the second quadrant of IPA. This effort intends to improve tourist satisfactory and making suggestions for the management unit of the Tamshui Fisherman’s Wharf, outsourcing vendors. In this study, it is recommended study on the comparison between foreign and domestic tourism fishing ports, and further study for the strategy of the management of Tamshui Fisherman’s Wharf, motivation, attitude, experience and other psychological factors of the tourists to meet the need of the tourists.
| Identifer | oai:union.ndltd.org:TW/101MCU05571050 |
| Date | January 2013 |
| Creators | Li-Yu Hsu, 許力友 |
| Contributors | Wu-Chung Wu, Nien-Te Kuo, 吳武忠, 郭念德 |
| Source Sets | National Digital Library of Theses and Dissertations in Taiwan |
| Language | zh-TW |
| Detected Language | English |
| Type | 學位論文 ; thesis |
| Format | 134 |
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