The Integration of Art and Commerce of Cultural Creative Quarter: The Case Studies of Huashan 1914 Creative Park in Taipei, Taiwan, M50 in Shanghai, China and SoHo in New York, United States of America / 文化創意園區藝術與商業的結合:台北華山1914、上海M50與紐約蘇活區個案研究

碩士 / 國立中興大學 / 科技管理研究所 / 101 / Today’s economic civilization has shift from the age of knowledge economy to the age of creative economy; the standards and the scale of development of the cultural creative industry has gradually become one of the key indicators for a country or a region’s competitiveness. It can be clearly identified that cultural creative quarters are one of the most effective method to promote a country’s cultural creative industry. The essence of the cultural creative industry is to match fine arts with commercial activity; therefore, in the process of promoting the development of the cultural creative industry, the fine arts and the commercial activity are the two key factors for it to occur. However, there are only a limited number of researches done on the connections between cultural creative quarters, fine arts and commercial activity, the same gap also exist for the case study of cultural creative quarters. Therefore, this research selected three cases of cultural creative quarter for analysis, they are: the Huashan 1914, Taipei, Taiwan; M50, Shanghai, China and the SoHo of New York, the United States of America.
This research begins with discussions on the essence and characteristics of the fine arts and commercial activity, cultural creative industry and cultural creative quarters, and then employs empirical research method to take a look at the diversiform of the integration of fine arts and commercial activity of cultural creative quarters. The case study utilizes the method of field study in combination with primary and secondary data collection, with the 5P model used as the framework of the analysis, the Policy, Person, Process, Place and Product are then analyzed to explore the ways of coexistence of fine arts and commercial activity in cultural creative quarters.
This research discovered that, the Huashan 1914 uses great amount and diversity of cultural and artistic events as its mean for development, while the M50 cultural creative quarter employs the image of visual arts industry cluster for development. The SoHo areas make use of it rich artistic heritage and atmosphere to build an artistic commercial zone, having huge business potential as a brand. The aims of this research are to discuss the development of the cultural creative quarters discussed in the case study, and to make recommendations and to provide insights on issues of managing and coordinating cultural creative quarters, since the balance and coexistence of both the fine arts and commercial activity should be an important issue for the administration to consider when running cultural creative quarters.

Identiferoai:union.ndltd.org:TW/101NCHU5230022
Date January 2013
CreatorsChien-Ya Liu, 劉芊雅
ContributorsMing-Huei Chen, 陳明惠
Source SetsNational Digital Library of Theses and Dissertations in Taiwan
Languagezh-TW
Detected LanguageEnglish
Type學位論文 ; thesis
Format111

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